In the intricate and ever-shifting landscape of modern fame, the traditional rules of engagement have been completely rewritten. For decades, celebrity interaction was a one-way street—a press release, a carefully managed interview, a glossy magazine cover. Social media began to change that, but for a long time, it was merely a new platform for the same old broadcast. Now, we’ve entered a new era. The true stage is no longer just the main feed; it’s the chaotic, unfiltered, and glorious comments section.
This digital arena has become the ultimate litmus test for authenticity and wit. It’s where celebrities can step out from behind their polished PR teams and show a side of themselves that is relatable, raw, and often, hysterically funny. Looking back, was a landmark year for this trend, where a handful of A-listers mastered the art of the perfectly timed comment, transforming their public personas in the process. From an NFL superstar’s goofy charm to a reality TV mogul’s pivot to self-aware comedy, here is the definitive deep dive into the celebrities who officially won the 2023 comments section.
Travis Kelce: The Lovable Himbo of Hype and Authenticity
Before his meteoric rise to global household name status in 2023, Travis Kelce was primarily known to sports fans as the record-breaking, charismatic tight end for the Kansas City Chiefs. But as the world’s attention turned to him, audiences discovered one of his most endearing talents: being an authentically goofy and supportive king in the comments. Kelce’s online persona is pure golden retriever energy—unfiltered, wildly enthusiastic, and hilariously earnest, serving as a powerful antidote to the media-trained, robotic athletes we’ve grown accustomed to.
His brand of humor isn’t built on complex wordplay or cynical sarcasm, but on genuine, often misspelled, hype. His comment section appearances became a beloved spectacle. He famously floods the posts of his brother, Eagles center Jason Kelce, and other athletes with the kind of support you’d expect from a proudest, loudest family member. His digital signature is a specific, repeatable formula: a burst of all-caps enthusiasm (“LOOKIN GOOD BIG GUY!!”), a supportive nickname, and a series of emojis that look like they were chosen in a fit of pure joy.
This unabashed sincerity is precisely why it works. In an age of curated perfection, Kelce’s typos and unfiltered excitement feel real. He doesn’t take himself too seriously, readily poking fun at his own bold fashion choices or on-field antics. This combination of elite confidence and charming self-deprecation became a cornerstone of his public appeal in 2023. As his fame skyrocketed, his online personality was a key part of the “Travis Kelce” package the world was eagerly consuming. It humanized him beyond the stats and headlines, proving that sometimes the most effective fan engagement isn’t a calculated campaign, but an exclamation point-filled burst of pure, unadulterated support.
Kim Kardashian: The Self-Aware Billionaire in Her Comedy Era
For well over a decade, Kim Kardashian’s social media presence was the undisputed blueprint for aspirational glamour. Her grid was a meticulously crafted museum of high fashion, architectural homes, and luxury living. It was untouchable, perfect, and wildly successful. But in recent times, and especially throughout 2023, fans and critics alike noticed a distinct, strategic shift. Kim entered her comedy era, and her chosen venue was the comments section, where she began wielding a dry, self-aware wit that was both surprising and utterly brilliant.
This evolution is a masterclass in personal branding. It’s a deliberate pivot designed to showcase a different, more relatable facet of her personality. Her funniest moments come from her uncanny ability to be in on the joke. She’s been known to pop into the comments of popular meme accounts that feature her, dropping a single crying-laughing emoji that speaks volumes—it says, “I see you, I get it, and I’m not offended.” Her best work, however, is often reserved for her own famous family. She’ll leave a subtly shady but loving comment on a sister’s post that sends fans into a frenzy, or reply to a critic on her own feed with a disarmingly funny clapback that shuts down the conversation instantly.
It’s the maturation of her famous “not bad for a girl with no talent” energy, a line she delivered flawlessly during her acclaimed SNL hosting gig. By acknowledging, and even satirizing, the public’s perception of her, Kim seizes absolute control of the narrative. Her humor is a sophisticated power move. When she makes the joke first, she disarms her critics and takes the sting out of any potential external attacks. This media savvy, also on display in The Kardashians on Hulu, proves she’s more than just a brand; she’s the sharp-witted CEO who understands, relatability is the ultimate currency.
Blake Lively: The Undisputed Queen of Trolling Her Husband
No list of funny celebrity commenters would be complete without paying homage to Blake Lively, the undisputed, long-reigning queen of the craft. While others are still finding their comedic voice online, Lively has been honing her skills for years, primarily by using her husband, Ryan Reynolds, as her comedic muse, muse, and perpetual target. Her signature brand of humor is a masterful blend of cutting sarcasm, clever wit, and palpable affection that makes their online banter feel both aspirational and surprisingly relatable.
Saw her continue her reign without missing a beat. The couple’s traditional birthday posts have become an annual event for fans, who eagerly await to see how Lively will lovingly humiliate Reynolds this time. She’s famous for posting the most unflattering photo she can find of him, paired with a caption that is equal parts sweet and savage. Her comments on his own posts are legendary, brilliantly undercutting his suave Hollywood persona with a joke about his questionable dad skills or his desperate need for attention. Imagine Reynolds posts a smoldering ad for his gin company. A normal person might comment with a fire emoji. Blake will slide in with something like, “Is this why you told me you were at a parent-teacher conference?” It’s specific, high-context, and perfectly punctures the “cool guy” image.
This dynamic is a form of public performance of a private relationship, and it’s incredibly compelling. It gives fans a feeling of being on the inside of a running joke, creating immense goodwill and fan investment. But her wit isn’t just reserved for her husband. She’s quick to shut down trolls with a level of intelligent grace that leaves them with no response. Blake Lively’s consistent, high-quality humor proves that she has a genuine gift for comedy. She and Reynolds have turned their marriage into a spectator sport of loving trolls, and we are all happy to be watching from the digital sidelines.
The Honor Roll of Witty Commenters
- Ryan Reynolds: You simply cannot mention Blake without her other half. As the master of the deadpan one-liner and self-deprecating product placement, he is the perfect comedic volley partner, making them the undisputed power couple of the comments.
- Chrissy Teigen: A true pioneer of the funny celebrity social media presence. Though her online activity varies, she remains one of the OGs of the brutally honest, relatable clapback, especially when it comes to the trials of parenthood and fame.
- Florence Pugh: The embodiment of joyous chaos online. Her comments are often effusive, delightful, and full of charmingly British slang, making her feel like the celebrity best friend everyone wishes they had.
In the end, the comments section has become the new frontier of celebrity branding. It’s a space where stars like Travis Kelce, Kim Kardashian, and Blake Lively are proving that authenticity and humor are more powerful than curated perfection. They are using this direct line to their audience to build their brands, entertain millions, and demonstrate that sometimes, the most memorable content is found one scroll below the main post. As audiences demand ever more transparency, expect more stars to trade a flawless image for a well-placed, witty comment.
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